7 from 7. Seven sports news headlines you don’t want to miss this week – 9 Dec

A ban on ticket tout bots, a key journo move and esports are all in this week’s round-up. Take a look and stay in the loop.

  1. In a sure sign that esports have broken into the mainstream, Will Ferrell will star in a film on the subject. If you’re running a trad sport, ignore esports at your peril.
  2. Technology which was previously the preserve of professional sports is becoming accessible at the grassroots. Pitchero Play allows clubs to live cast the action from a mobile. Loads of potential for driving engagement and participation.
  3. Not quite from this week (there wasn’t room in last week’s edition) but the Guardian’s well-respected chief news reporter, Owen Gibson, has been made the paper’s Head of Sport.
  4. Insurgent brand Under Armour has now taken over from Adidas as number two in the sports market in the US. It’s just taken on a major US sponsorship for the first time as it establishes itself there. How will it move in Europe?
  5. Staying Stateside, American legislators have acted to ban bots which ticket touts use to scoop up tickets before actual fans can get to them.
  6. It’s not quite news yet but today is the day sports in the UK will find out how much UK Sport funding they will receive – if any – for the next Olympic and Para cycle.
  7. Ditto the McLaren report into Russian doping. Expect it to show up serious shortcomings in the global anti-doping regime.

Email me at james@illumination.works to find out how better communications can make a difference to your business.

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