A ban on ticket tout bots, a key journo move and esports are all in this week’s round-up. Take a look and stay in the loop. In a sure sign that esports have broken into the mainstream, Will Ferrell will star in a film on the subject. If you’re running a trad sport, ignore esports … More 7 from 7. Seven sports news headlines you don’t want to miss this week – 9 Dec
It’s Women’s Sports Week. It’s a chance to celebrate women’s sport but also to ask what went wrong. Because by the time girls hit 14, only 12% of them are active enough. And that’s just the start of it. Throughout sport, women are under-represented, under-funded and mis-understood. And it goes right to the top. At … More Shrink it and pink it – Five steps you can take this year to market your sports product better to women
Say what you like about Big Sam falling for the Telegraph’s bogus businessmen but the media sting has fooled many a hard-bitten operator before now. Over the years, high profile ‘victims’ from Kieren Fallon and Vince Cable to Tulisa and Sarah Ferguson show that the sting can penetrate every sphere of life, from sport to … More How Big Sam can avoid the next media sting
For some sports, the problem is too much media coverage. If the appointment of your head coach involves the paparazzi, go and read something else. But for most other sports, the problem is getting enough people interested in what you’re doing. The truth is that to regularly appear in the media in a way that … More How to get media coverage for your sport
O frabjous day, callooh, callay. That’s from Jabberwocky, the nonsense Lewis Carroll poem, which I find myself reading to my daughter most bedtimes this month. And it describes quite neatly, what I feel about the launch of this new venture, Illumination. So while I’ve been working for clients for some time, today I flicked the switch … More Illumination switches on
Winner, winner, chicken dinner. Your athletes have gone to Rio and performed on the biggest stage of all (unless they were playing golf or football – moot point). They return victorious (and in Club Class, the lucky so-and-sos). But what next? How does your sport’s NGB (national governing body) make the most out of this brief … More We’ve won an Olympic medal – now what?
