From The FA getting into esports, through MPs spending the sugar tax to a quiz question, here are the seven sports headlines you don’t want to miss for the week ending 13 January. MPs are working out ways to spend the sugar tax making this the time to influence the debate esports – The FA … More 7 from 7 – The sports news headlines you don’t want to miss this week.
It’s Women’s Sports Week. It’s a chance to celebrate women’s sport but also to ask what went wrong. Because by the time girls hit 14, only 12% of them are active enough. And that’s just the start of it. Throughout sport, women are under-represented, under-funded and mis-understood. And it goes right to the top. At … More Shrink it and pink it – Five steps you can take this year to market your sports product better to women
Say what you like about Big Sam falling for the Telegraph’s bogus businessmen but the media sting has fooled many a hard-bitten operator before now. Over the years, high profile ‘victims’ from Kieren Fallon and Vince Cable to Tulisa and Sarah Ferguson show that the sting can penetrate every sphere of life, from sport to … More How Big Sam can avoid the next media sting
For some sports, the problem is too much media coverage. If the appointment of your head coach involves the paparazzi, go and read something else. But for most other sports, the problem is getting enough people interested in what you’re doing. The truth is that to regularly appear in the media in a way that … More How to get media coverage for your sport
You wouldn’t think that sport had much in common with teenage pregnancy. And that’s part of the problem. This week, Amelia Hill writes in the Guardian that teenage pregnancy rates have halved in the past two decades. They are now at their lowest levels since records began. Needless to say, this success has not attracted nearly … More Three lessons for sport from teenage pregnancy
Winner, winner, chicken dinner. Your athletes have gone to Rio and performed on the biggest stage of all (unless they were playing golf or football – moot point). They return victorious (and in Club Class, the lucky so-and-sos). But what next? How does your sport’s NGB (national governing body) make the most out of this brief … More We’ve won an Olympic medal – now what?