Tag: communications

7 headlines you might have missed – from crowdfunding elite teams to Microsoft’s new sports tech hub

March 3, 2017

The news headlines you don’t want to have missed this week. From a league table of the buzziest sports events, through what retirement looks like for female athletes, to a poll showing low support for funding medal-winning. Name the top five sports events with the biggest UK buzz around them. Or click here for SMG’s … More 7 headlines you might have missed – from crowdfunding elite teams to Microsoft’s new sports tech hub

How to deliver a successful communications plan on a small budget – Ten practical tips

October 12, 2016

“We don’t have a budget for the marketing/communications plan”. Most marketers and campaigners will have heard this dread phrase in a new project meeting at some point in their careers. It’s at its worst when it comes about two weeks before launch. So here are a handful of tips to stop you from weeping. Don’t … More How to deliver a successful communications plan on a small budget – Ten practical tips

Three lessons for sport from teenage pregnancy

September 8, 2016

You wouldn’t think that sport had much in common with teenage pregnancy. And that’s part of the problem. This week, Amelia Hill writes in the Guardian that teenage pregnancy rates have halved in the past two decades. They are now at their lowest levels since records began. Needless to say, this success has not attracted nearly … More Three lessons for sport from teenage pregnancy

We’ve won an Olympic medal – now what?

August 9, 2016

Winner, winner, chicken dinner. Your athletes have gone to Rio and performed on the biggest stage of all (unless they were playing golf or football – moot point). They return victorious (and in Club Class, the lucky so-and-sos). But what next? How does your sport’s NGB (national governing body) make the most out of this brief … More We’ve won an Olympic medal – now what?