The news headlines you don’t want to have missed this week. From a league table of the buzziest sports events, through what retirement looks like for female athletes, to a poll showing low support for funding medal-winning. Name the top five sports events with the biggest UK buzz around them. Or click here for SMG’s … More 7 headlines you might have missed – from crowdfunding elite teams to Microsoft’s new sports tech hub
“We don’t have a budget for the marketing/communications plan”. Most marketers and campaigners will have heard this dread phrase in a new project meeting at some point in their careers. It’s at its worst when it comes about two weeks before launch. So here are a handful of tips to stop you from weeping. Don’t … More How to deliver a successful communications plan on a small budget – Ten practical tips
For some sports, the problem is too much media coverage. If the appointment of your head coach involves the paparazzi, go and read something else. But for most other sports, the problem is getting enough people interested in what you’re doing. The truth is that to regularly appear in the media in a way that … More How to get media coverage for your sport
O frabjous day, callooh, callay. That’s from Jabberwocky, the nonsense Lewis Carroll poem, which I find myself reading to my daughter most bedtimes this month. And it describes quite neatly, what I feel about the launch of this new venture, Illumination. So while I’ve been working for clients for some time, today I flicked the switch … More Illumination switches on
You wouldn’t think that sport had much in common with teenage pregnancy. And that’s part of the problem. This week, Amelia Hill writes in the Guardian that teenage pregnancy rates have halved in the past two decades. They are now at their lowest levels since records began. Needless to say, this success has not attracted nearly … More Three lessons for sport from teenage pregnancy
Winner, winner, chicken dinner. Your athletes have gone to Rio and performed on the biggest stage of all (unless they were playing golf or football – moot point). They return victorious (and in Club Class, the lucky so-and-sos). But what next? How does your sport’s NGB (national governing body) make the most out of this brief … More We’ve won an Olympic medal – now what?