It’s Women’s Sports Week. It’s a chance to celebrate women’s sport but also to ask what went wrong. Because by the time girls hit 14, only 12% of them are active enough. And that’s just the start of it. Throughout sport, women are under-represented, under-funded and mis-understood. And it goes right to the top. At … More Shrink it and pink it – Five steps you can take this year to market your sports product better to women
Say what you like about Big Sam falling for the Telegraph’s bogus businessmen but the media sting has fooled many a hard-bitten operator before now. Over the years, high profile ‘victims’ from Kieren Fallon and Vince Cable to Tulisa and Sarah Ferguson show that the sting can penetrate every sphere of life, from sport to … More How Big Sam can avoid the next media sting
Winner, winner, chicken dinner. Your athletes have gone to Rio and performed on the biggest stage of all (unless they were playing golf or football – moot point). They return victorious (and in Club Class, the lucky so-and-sos). But what next? How does your sport’s NGB (national governing body) make the most out of this brief … More We’ve won an Olympic medal – now what?