Helping The Venue Business reach more clients


“James gives support that makes a genuine difference to what a company is trying to achieve. I’ve worked with him in partnership with a number of client companies and his skill is being able to quickly get to the heart of their objectives and then help clients reach them. There’s no fuss, no jargon. Just good quality help and advice.”

Mark Jones, Founder and CEO

The Venue Business helps sports clubs and organisations to maximise their revenue opportunities, advising them on everything from ticketing to sponsorship.

Like many organisations looking to grow, it was on the lookout for new opportunities in the sports world, particularly in the world of governing bodies.

Illumination was commissioned by The Venue Business to advise it on how to engage with that audience and make the most of the opportunities it provided. The business wanted a better sense of how to market its support and advice to help its clients make the most of them.

Illumination provides The Venue Business with corporate communications advice which continues to add to the bottom line.