Consultancy work

I originally started freelancing in the marketing and communications world in 2016. I have been trusted by organisations and brands as diverse as ASICS, Pelé, Table Tennis England, the Sport Industry Awards and YouGov Sport.

Although many of my clients have been in the world of sport and recreation, I’ve also worked for prestigious organisations like the NHS, the Council of Europe and 38 Degrees.

In-house

For a decade, I led the high-performing communications team at the Sport and Recreation Alliance, the membership body for the governing bodies of sport. There, I delivered successful national campaigns, coordinating digital, PR, marketing, events, publishing and public affairs activities for 320 sport and recreation bodies including The FA, the RFU, the LTA and others. For five years, I was also the chair of the PRCA‘s Sports Group.

Agency

I created and led a powerhouse global content marketing function for leading insights and research agency, YouGov, helping to sustain its position as the world’s most-quoted market researcher. I also spent time at one of the world’s leading independent communications agencies, APCO Worldwide, advising blue chip and FTSE clients on corporate communications, policy and public affairs.