1. Find out how you go about creating a tifo

2. Nice bit of creative from O2 with the Red Roses – England, meet England

3. Average ticket prices for NFL’s new season are down (£)

4. An interesting experiment in the FT that uses a game to illustrate how hard it is to manage a football club

5. US computer brain, Nate Silver, on who is the best quarterback of all time

6. Parkrun reaches New York

7. How the economics of US college sport is changing – dramatically